Web Design – Is Your Content Relevant?
Anybody remotely familiar with the concept of search engine optimisation will have heard of terms such as “keyword density” – the method by which you calculate the effectiveness of copy in your web design in order to help give you a boost in search engine rankings based on how many times your text contains a certain word or phrase.
Many SEO practitioners still to this day will maintain that this is one of the ways in which your site can get an SEO boost. Well, they’re wrong. If, for example, you run a web design company and you decide that using the phrase “web design” 20 times inside your opening paragraph is the way to go then you’re going to fail on two counts: the search engine crawlers won’t take the blindest bit of notice and visitors to your site are going to be turned off by the …
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